Monday 4 April 2011

7 Ways a Focused Message Lets You Develop a Leadership Lifestyle Message

As a woman leader, your personal message is what you want people to remember about you. From your personal style, look of your business stationary, logo, slogan and tagline you are building a personal and focused message of who you are as an expert in your leadership field. The actual content of your message helps to seal the deal when you are approached to tell why you should be the go-to expert in your field. Having a focused brand helps but the words you speak go farther; your focused message is the calling card for your Leadership Lifestyle success. Your focused message provides you with multiple advantages. Following are just 7 ways a focused message lets you develop a leadership lifestyle message.

  1. Your focused leadership message gives you a professional platform on which to base all of your growing activities by assuring others that you are the leading expert in your field. When you provide information on several topics in the same genre, it becomes obvious that you have a hold on the latest information in that area. People expect you to stay on topic and to provide the information they seek.
  2. Your leadership message lets you prepare better material. By having a focused topic to present you can prepare and share more in-depth information. You become aware of the statistics in your topic area and start to find illustrations to share on a variety of topics. 
  3. A focused message of your leadership lets people find you as you build a platform as an expert in your topic area. When something happens in the topic, you can be found. The media is always looking for experts. If you are available and focused you make their job easier by letting them find you.
  4. You can inspire your target group when you focus your message. Your focused message lets you become the leader in your area. You can be an inspiration to your target market and a role model for others who want to do what you do.
  5. You embrace your power through a focused message about your leadership expertise. When you present yourself as a powerful product, you truly embrace your power. All of what you are is formed through the whole of your life experiences. No matter your topic area, you have to be present in your whole self to fully give in personal ways. This is the true essence of embracing your power.
  6. A focused message means you can write the book in your field. You will be a motivated and leading voice in your topic area when you are highly focused. You will be set apart and seal your position as a topic expert. 
  7. You become in demand and as a result can command higher fees for your presence because of your focused leadership message. Your coaching programs are considered to be of high quality when you achieve a level of recognition as an expert. You write your ticket and with a solid marketing plan, there will be no limits to your potential success.

 Just as finding a focus in other types of businesses tends to strengthen, not limit your ability to spread out in the topic, so does identifying yourself as an expert in your field. Being the go-to person in a profession pays big dividends, figuratively and literally. Take some time to develop your focused message about who you are as a leader in your field. Let this be the foundation of your business and leadership lifestyle presence.
Consuelo Meux, Ph.D. coaches professional and executive women to build the confidence and communication skills to start and grow a small business that generates elegance and financial freedom. Get a free business plan template, resources and other support at her website. Enjoy monthly teleclasses on Communication Skills for Successful Business Women for only $9.95 a month. Private fast track coaching is available for the woman who is ready to move into her success - fast. http://www.consuelomeux.com/

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